Products For agents Capabilities Pricing Spec

Brand · platform system

A quiet system. Type does the work.

The platform speaks in one voice. Warm whites, near-black Apple SF ink, one Apple-ish blue accent used sparingly. Geist for body, JetBrains Mono for technical detail. No italic flourishes. No hand-drawn icons. No noise.

The mark

A dot. The wordmark. Nothing else.

A small accent dot, the lowercase wordmark in Geist. The dot carries the accent colour; the wordmark stays ink. No alternate logos, no monogram, no italic flourishes.

whatcanido

Palette

Eight tokens. One accent. Used sparingly.

90% of any platform surface is paper or soft. Ink does the structural work. The accent appears at most once per screen, on a single emphasised word, a single CTA, or a single hover state.

Paper

#fbfbfdDefault surface

Card

#ffffffElevated card / overlay

Soft

#f5f5f7Recessed section, secondary card

Ink

#1d1d1fPrimary text · button

Ink soft

#424245Secondary text

Ink faint

#6e6e73Tertiary text · labels

Rule

#e6e6ebBorders · dividers

Accent

#0066ccSingle accent · used sparingly

Type

Geist. JetBrains Mono. That's it.

Geist for everything readable. JetBrains Mono for code, identifiers, technical asides, eyebrows where mono reads right. No serif italic flourishes. No system font fallback surprises.

Display · Geist 600 · clamp(46px → 132px)

The version of the software the agent can use.

H2 · Geist 600 · clamp(32px → 56px)

The mismatch is the product opportunity.

Lede · Geist 400 · 22px

Most people use AI assistants to answer questions. A growing number already use them to do things.

Body · Geist 400 · 16.5px

The agent that could do the same work in a fraction of the time has to fight the same interface. We thought it was easier to fix the software.

Eyebrow · Geist 500 · 13px · accent

A manifesto · 2026

Mono · JetBrains Mono · 13px

crm.find_contact(query="sasha@palomastudio.example")

Voice

Plain. Opinionated. Receipt-first.

Write to the small-business owner. Then to the agent.

DoYour salon. Your studio. Your firm. Real verbs anyone running a business uses.

Don'tInference latency. Tool grounding. Multi-step orchestration semantics.

Concrete nouns over abstractions.

DoCalendar. Inbox. Invoice. Ticket. Brief.

Don'tWorkflow. Pipeline. Platform. Ecosystem.

Cite the receipt, not the claim.

DoEvery verb tested against the real backend. Score on the capability page.

Don'tBattle-tested. Industry-leading. Best-in-class.

Never say AI without saying what it does.

DoClaude, ChatGPT, Cursor read the manifest and call the action.

Don'tPowered by AI. AI-native. AI-first.

No em dashes. No corporate hedging.

DoWhatcanido is the place your business becomes reachable.

Don'tWhatcanido aims to, wherever possible, deliver best-in-class reachability.

Avoid counts that rot.

DoReal software, running real small businesses.

Don'tFour products. Ten verbs. Fifty-four conformance tests.

Downloads

For press, partners, reviewers.

Linkable assets at canonical URLs. All under MIT. Attribution requested: “whatcanido”, lowercase, no space, no hyphen.

Naming: always whatcanido, one word, no space, no hyphen, lowercase. Legal entity: Whatcanido s.r.o.

Per-product brands are intentional.

The four customer-facing products (Bookio, CRM, LeadKit, ProjectKit) keep their own brands. That's not inconsistency, that's design: each one is sold to a different small-business owner with a different reading expectation. The platform surface speaks in one voice; the product surfaces speak in their own.

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